Wednesday, June 20, 2007

Ever Evolving Formulas to Sync Web User Queries with Relevant Results


A posting on the TEDBlog this week entitled, “Google's quest for the perfect links” provides a summary of journalist Saul Hansell's day with Google engineer Amit Shingal and his "search-quality team." With the proliferation of information posted/published on the Web, search algorithms will need to continue their evolution, “[growing] better at reading the minds of users to interpret … very short quer[ies]” and as Mr. Shingal from Google states, “[moving] from 'Give me what I typed' to 'Give me what I want.’”

Mr. Hansell’s full article, “Inside the Black Box” was published in the New York Times on June 3, 2007.

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