OCLC recently announced that it had signed an agreement with Google.com to exchange data that will facilitate the discovery of library collections through Google search services. From the press release:
Under terms of the agreement, OCLC member libraries participating in the Google Book Search™ program, which makes the full text of more than one million books searchable, may share their WorldCat-derived MARC records with Google to better facilitate discovery of library collections through Google.
Google will link from Google Book Search to WorldCat.org, which will drive traffic to library OPACs and other library services. Google will share data and links to digitized books with OCLC, which will make it possible for OCLC to represent the digitized collections of OCLC member libraries in WorldCat. . . .
WorldCat metadata will be made available to Google directly from OCLC or through member libraries participating in the Google Book Search program. . . .
The new agreement enables OCLC to create MARC records describing the Google digitized books from OCLC member libraries and to link to them. These linking arrangements should help drive more traffic to libraries, both online and in person.