Friend has little time for hybrid journals:
The concept of hybrid subscription/APC-paid gold OA journals looked attractive when they first appeared but the model has not been implemented widely. Even ignoring suspicions of “double-dipping”, the model has suffered from the flaws in both the subscription and APC-paid models. Rather than overcoming the flaws in the subscription model, hybrid journals have added to those flaws the flaws in the APC-paid model.
In principle hybrid journals could have assisted in a transition to an individual-article publishing model, but the continuing publisher accounting model by journal title rather than by individual article has rendered hybrid journals ineffective as a mechanism for change. Journal titles are a convenient way of grouping related articles but are not a good basis for cost-effective business models.Friend's expectations for OA in 2013:
Obviously more growth in OA content and commitment, but perhaps even more important are the stories we are beginning to hear of the value of sharing research and teaching resources freely across the world.
Open access is good in itself, but the real benefit from the ability of researchers, teachers and learners to share content without financial, legal or technical barriers lies in the intellectual, economic and social growth which results from that sharing.Click here for the complete interview.